VCE Visual Communication Design

This information is based on the study information provided by VCAA.

Rationale

This study examines the way visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. Visual communication design relies on drawing as the primary component of visual language to support the conception and visualisation of ideas. Students develop the skills to manipulate and organise design elements, design principles, selected media, materials and production methods when creating visual communications. Throughout the study students explore both manual and digital methods to develop and refine presentations to a range of different design tasks. The study of Visual Communication Design can provide pathways to training and tertiary study in a wide range of design and design-related studies.

Structure

The study is made up of four units

  • Unit 1: Introduction to visual communication design
  • Unit 2: Applications of visual communication design
  • Unit 3: Design thinking and practice
  • Unit 4: Design development and presentation

Unit 1

The main purpose of this unit is to enable students to prepare instrumental drawings of objects and explore freehand drawing from direct observation.  Students will also be introduced to the visual communication design process.

Unit 2

The main purpose of this unit is to enable students to develop practical skills by generating images and developing them through freehand and instrumental drawing.  The ways in which information and ideas are communicated visually will be explored through analysing the work of others.  The visual communication design process will be applied by using the design brief, development work and a final presentation for a specified audience.

Unit 3

The main purpose of this unit is to enable students to prepare a brief and undertake the initial stages of the visual communication design process. Students will investigate the production of visual communications in a professional setting and evaluate examples of visual communications produced by working designers.

Unit 4

The main purpose of this unit is enable students to develop the ideas that were generated in Unit 3, work towards the resolution of their design brief by producing final presentations, and evaluate their folio after its conclusion.

Satisfactory Completion

Demonstrated achievement of the set of outcomes.

Unit 1

  • Outcome 1: On completion of this unit the student should be able to create drawings for different purposes using a range of drawing methods, media and materials.
  • Outcome 2: On completion of this unit the student should be able to select and apply design elements and design principles to create visual communications that satisfy stated purposes.
  • Outcome 3: On completion of this unit the student should be able to describe how a visual communication has been influenced by past and contemporary practices, and by social and cultural factors.

Unit 2

  • Outcome 1: On completion of this unit the student should be able to create presentation drawings that incorporate relevant technical drawing conventions and effectively communicate information and ideas for a selected design field.
  • Outcome 2: On completion of this unit the student should be able to manipulate type and images to create visual communications suitable for print and screen-based presentations, taking into account copyright.
  • Outcome 3: On completion of this unit the student should be able to engage in stages of the design process to create a visual communication appropriate to a given brief.

Unit 3

  • Outcome 1: On completion of this unit the student should be able to create visual communications for specific contexts, purposes and audiences that are informed by their analysis of existing visual communications.
  • Outcome 2: On completion of this unit the student should be able to describe how visual communications are designed and produced in the design industry and explain factors that influence these practices.
  • Outcome 3: On completion of this unit the student should be able to apply design thinking skills in preparing a brief, undertaking research and generating a range of ideas relevant to the brief.

Unit 4

  • Outcome 1: On completion of this unit the student should be able to develop distinctly different design concepts for each need, and select and refine for each need a concept that satisfies each of the requirements of the brief.
  • Outcome 2: On completion of this unit the student should be able to produce final visual communication presentations that satisfy the requirements of the brief.
  • Outcome 3: On completion of this unit the student should be able to devise a pitch to present and explain their visual communications to an audience and evaluate the visual communications against the brief.

Levels of Achievement

Units 1 and 2

Satisfactory completion of the outcomes and levels of achievement are determined by the school.

Units 3 and 4

School assessed coursework and an end of year examination

  • Unit 3 school assessed coursework (25%)
  • Unit 4 school assessed task (40%)
  • End of year examination (35%)